Unit VI Article Critique
Instructions
A big piece of provider marketing is managing the referral base, which can be a significant percentage of an organization’s business. From the referring provider’s perspective, it can be quite frustrating to refer a patient for services where the patient has to wait a long time, where communication is not sent back to them in a timely manner, or where there is confusion about the referral process itself. It is not always the marketing leader’s job to improve processes, but they are certainly stakeholders in the process given how much the process impacts the satisfaction of those providers referring in.
After reading Improving Healthcare Referral System Using Lean Six Sigma, write an article critique that accomplishes the following tasks.
Your article critique must be a minimum of two pages. The title and reference pages do not count toward the page requirement.