This is the final week to have your Capstone project topic approved!
Please ensure it has been submitted and approved by your Professor.
What you need to submit IN 200-250 WORDS:
Another assignment related to first one
The student will submit a professional font typed, 1.5 spaced report based on individual research. The
student will choose a Research Topic that must relate to the Travel and Tourism sector and be approved
by the Professor. The time of research is current and the purpose is to provide recommendations during
a time of crisis. The word limit of the report is 2,500 words +-10% (excluding exhibits and references). It
should be of the highest possible quality in its research, writing, analysis, citations and approach.
It is critical that students demonstrate superior oral and written communication skills, grade deductions
will be made for grammar and spelling errors in the written report. There will be zero tolerance for
plagiarism. Please refer to Hanson’s plagiarism policy and be reminded to follow APA style citation.
The report requires the following key components:
a) Title Page
b) Executive Summary
c) Table of Contents
e) Literature Review (includes your research and analysis with appropriate subheadings)
f) An Environmental Scan (Micro and Macro analysis – PESTEL)
g) Complete SWOT analysis
j) ALL References must be included (APA style)
k) Exhibits/Appendix (I.e. Images, charts, graphs, tables etc.)
1. Students choose a topic related to the Travel and Tourism sector (see list below) and must be
approved by the Professor by Week 6.
2. Research and define the impact of COVID-19 on your approved topic.
3. Perform an environmental scan, a complete SWOT analysis of the industry during the COVID-19
crisis as it relates to your topic. (consider using March 15 as a benchmark date for this research)
4. Provide recommendations for the affected company/product/service to survive/sustain or
leverage during this crisis.
5. Submit Capstone Project
Industries to consider:
– Tour Operators
Examples: Globus, Tauck, Insight Vacations, G Adventures etc.
Examples: Marlin Travel, Flight Centre etc.
– Cruise Lines
Examples: Royal Caribbean, Norwegian Cruise Line, MSC Cruises etc.
Examples: Hyatt, Fairmont, Marriott, Intercontinental, Wyndham Hotels etc.
Examples: Air Canada, Delta Airlines, Air China, Quantas etc.
– Car Rentals
Examples: National, Budget, Hertz, Enterprise, Avis etc.