June 26, 2023

Integrated Marketing Communications Mix

  OVERVIEW The Role of Promotion – Promotion is defined as the coordination of all seller-initiated efforts to set up channels of information and persuasion to […]
June 20, 2023

Unit 5 DQ: Case Study: The Problem and Future of Jaguar

In 2008, Tata Motors paid the Ford Motor Company $2.3 billion for U.K. based automakers Land Rover and Jaguar. Jaguar’s new owners face challenges of their […]
June 19, 2023

Term 6 Week 8 Discussions

   Unit 8 DB: Leadership (BUS411 Business Policy Seminar) We end with leadership, which many would argue should be at the start of any organization. Discuss […]
June 18, 2023

help with discussion

Select a retail store to visit.  You will be observing the store to see if you can identify its “personality.” (Just as people have personalities, so […]
June 18, 2023

help with discussion

Figure 7-6 shows the Consumer Decision Process. Pick two products (one representing extended decision making and the other limited decision making) and describe the decision making […]
June 12, 2023

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  You have been reading about data. Data has become an integral part of the business world. Data is needed to approve credit and to begin […]
June 10, 2023

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Read “How to make the most of Omnichannel retailing” and answer the following:  Assume you are the marketing manager for a small but growing regional omni-channel […]
May 28, 2023

help with discussion

Part#1: Read the short article posted on Module 2: Are consumers getting less creeped out about being tracked online? NOTE: You MUST perform some additional research […]
May 22, 2023

Term 6 Week 4 Discussions

Week 4 Discussion Forum (MKT6250 Healthcare Marketing) 1.    Discuss how marketing changes based upon the stages of a product life cycle.  Can a product/service overcome the […]
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