SERVICE MARKETING WEEK 2


 

Watch this interesting video from Professor Wirtz, talking about the different platform business models:

https://www.youtube.com/watch?v=A_G91QynhVk

Research and prepare a PowerPoint presentation with the history and other details of a specific platform together with your classmates from your group. I will message you with the email addresses of each group member.

Your PowerPoint should include a minimum of eight slides (excluding the title slide and the references slide).

MY TOPIC:  Expedia