SCENARIO :
You are a trainee salesperson who is in charge of covering a very difficult and highly competitive consumer goods market in the Indian subcontinent and China. Your company is a medium-sized producer of mobile phone accessories, such as phone cases, chargers, screen protectors, wireless headphones, bluetooth devices, Internet sticks and so on. Your company is domiciled in Shenzhen, China. There is stiff competition from rival firms in both India and China-you are finding it very difficult to obtain large orders from distributors and retailers in both these countries, as your competitors are able to charge lower prices for comparable products.
As a trainee salesperson, your responsibility is to create an effective SALES PRESENTATION that is based on the classic FAB (FEATURES, ATTRIBUTES, BENEFITS) model.
TASK: Please create a set of 4-5 Powerpoint slides that highlight your company’s products and the manner in which you propose to differentiate yourself in this very challenging market.