Main task
Task 2.3: Marketing Plan
Develop a marketing plan for the suggested brand in Assessment 1. Your report should include at least the following:
- – a clearly identified target group
- – analysis of competition
- – branding elements supporting the positioning of the product
- – suggestions on pricing
- – suggestions on channel management (distribution)
- – suggestions on the promotion element of the marketing mix
- – marketing goals and specific KPs to monitor performance vs.goals
Other details:
- Font size 12
- Double-spaced
- Number of words: 1500
All refencing and citations require Harvard referencing style.