In this project, you will demonstrate your mastery of the following competency:
In Project Two: Assessing Financial Performance, your loyalty rewards program product line proposed a marketing and sales campaign targeting low-income neighborhoods. While you were doing your KPI analysis, the company’s legal team reviewed the same document to address any legal or ethical concerns.
The company CEO has forwarded you a memo from the legal team that discusses legal and ethical issues. Changes in the plan must be made to address these issues. Without these changes, the legal team will not approve the marketing and sales proposal.
For each issue, the CEO wants you to recommend changes to the proposal that satisfy the requirements the legal team has described. For the legal issues, the company lawyers describe how the company needs to interpret and apply existing laws.
Your task is to evaluate the memo from the legal department for legal and ethical concerns and recommend ways to address those concerns in alignment with organizational parameters.
What to Submit
To complete this project, you must submit the following:
Response MemoUsing the Project Three Response Memo Template, create one double-spaced memo of 3 to 6 pages. This memo should address the legal requirements and ethical issues. Check your memo for correct spelling and grammar, and include references cited in APA format. Consult the Shapiro Library APA Style Guide for more information on citations.
The following resource(s) may help support your work on the project:
Document: Memo From Legal DepartmentThis is the memo from the legal team detailing their concerns with the sales and marketing proposal.
Document: Marketing and Sales Executive SummaryThis is a proposal from the sales and marketing departments to increase rewards memberships in low-income markets.
Document: Vision, Mission, and Values StatementsThis document contains the vision, mission and values statements of your company.