I need a essay of 750-850 words about and ad of my own creation that it’s on the link below.
This assignment requires you to produce rhetorically effective responses to varying writing tasks (including differences of purpose, audience, subject, genre, and medium) by varying content, structure, language, and conventions in ways appropriate to the rhetorical and social context. To do so, you will make a multimodal advertisement wherein you will work with multiple modes of expression. Additionally, you will write a Statement of Goals and Choices, wherein you will analyze your rhetorical and modal choices.
Imagine a company has hired you to design an ad. They give you free rein but stipulate that your ad must challenge stereotypesthat exist in the ad industry or society more generally. They may want to rebrand themselves as more politically conscious. Or they may be a new brand trying to set themselves apart from more established brands by appealing to a twenty-first century audience. This assignment, then, requires you to design an ad that challenges stereotypes by using multiple modes of expression.
The ad it’s already made in this link
https://www.mediafire.com/view/ehugqlo0mztbxz5/IMG_6061.jpeg/file
use this paragraph to give you an idea of what i want for the essay:
Brandy Melvine it’s a brand that has been on the market for a long time. And even though it has cool clothes this brand is very problematic. A popular slogan for this bran it’s “One size fits all”. We all know it isn’t true but they really only sell the size of everything. So for this assignment I’m going to rebrand this business. The slogan I would be basing my project in would be “ Celebrate everybody, Embrace every style”.
The ad would have the purpose to completely rebrand the clothing brand to a more inclusive and for all aim. I would do this through the tone of my ad. With visual and linguistic the audience can realize the change this brand is going through and how they are trying to make amends from their wrongful views in the past.
We can see that in the image the old clothing and brand image is in the background. In contrast the new image representing the new statement of the fran are at the front and full of color. and we can see the double meaning of the slogan celebrate everybody and celebrate every body and what that means for the campaign.
Requirements:
I need you to write this part a 750 words essay
The advertisement will be accompanied by an analytical paper of 750 words (± 20 words) called theStatement of Goals and Choices.* The statement should clearly construct the rhetorical situation within which the advertisement has been created. For instance, who has sponsored the ad (agency, company, government, etc.)? What is its purpose (buy a product, make a donation, cast a vote, discourage smoking, etc.)? 8. The most important thing that the statement mustanalyze is how the rhetorical, material, technological, stylistic, tonal, and of course, modal choices made in the advertisement challenge stereotypes or biases. In other words, how does the ad use rhetoric, language, and multimodality to empower, reclaim, center identities thus far stereotyped or marginalized within the industry? 9. In particular, the statement must analyze the use of rhetorical appeals (ethos, pathos, and logos) and modalities (linguistic, visual, aural, gestural, spatial). 10. The statement should use the critical vocabulary of the course (tone, redundant text-image relationship, pathos, gestural modality, etc.) in a complex way.11. The statement should analyze how the intended audience was considered while designing the ad. 12. The statement should analyze the choice of a particular genre (poster, trailer, etc.) over others. Whatdid it enable you to do that other genres did not?13. The statement should also analyze where the ad is best placed in order to be seen by the audience. (A poster on a subway station? A billboard on a highway? If it airs on TV, during which type of show? Be as specific as possible.) 14. The statement should be accompanied by a works cited list which includes the sources, images, music,etc. used to design your ad. (Keep in mind that the works cited is exclusive of the 750 words of the statement.) 15. The statement should include an appendix if the ad is an image. Videos or links can be uploaded to Canvasdirectly in the comments section. 16. This paper is written within the genre of the academic analysis paper. That means it should follow all genre conventions, such as including an analytical thesis statement (that analyzes which rhetorical strategies were used and why), MLAformat, and Standard Edited English. The audience for the statement is your class instructor, so make sure to use critical vocabulary maintain a formal, academic tone.