Select a retail store to visit. You will be observing the store to see if you can identify its “personality.” (Just as people have personalities, so do stores. And just like your personality probably turns some people off and others on, a store’s personality attracts some customers and repels others.) Components of a store’s personality included: atmospherics (the ambiance of the store ‑‑ created by what you hear, see, smell and intuitively sense inside a store); service personnel; and other customers. You will be gathering the following information to use in a class discussion on this topic: