For the Module Six worksheet task, you proposed marketing and communication strategies based on the target market and demographics for a department, program, or service of the Missouri Department of Health and Senior Services—strategies that align to its mission, vision, goals, and objectives. For this follow-up worksheet task, you will complete a basic budget for implementing the marketing strategies you proposed in that task.
Prompt
First, complete the worksheet by listing the target market/demographic, the department/program/service, and the marketing technique for the three priorities you selected in the Module Six worksheet task. Next, address the following critical elements as outlined in the worksheet:
Note: Although you are not being asked to prioritize your marketing tactics for a specific budget in your final healthcare marketing plan, this is an important exercise to complete as it is crucial to understand how healthcare organizations allocate funds for their marketing campaigns.