First, research your chosen agency’s (The Reedy Creek Fire Department) reach on their social media platforms and then choose one of the options below to complete:
Option 1: Based on your previous examination of your community demographics, do you feel they successfully leverage the digital tools they have chosen?
Support your assessment by referencing analytic measurements such as their followers and engagement on the channels, and types of posts and comments received. What “measurement” would be most valuable to include in your final social media plan to assess plan effectiveness?