Please restrict your case discussions ONLY to the (A) part of the case.
Which of the three segments would you target, and why? Pick one and argue why it makes sense to target that customer and why it doesn’t make sense to target the other 2.
Please restrict your case discussions ONLY to the (A) part of the case.
Which of the three segments would you target, and why? Pick one and argue why it makes sense to target that customer and why it doesn’t make sense to target the other 2.