Pay attention to all formalities regarding content and structure. Remember that is important that you justify your answers and include in-text citations throughout the submitted document, as seen in class, as well as a list of references. This directly affects the quality and credibility of your work.
This task will be used as a starting point for your final assessment. Choose a company related to the book industry and select a specific region in which such company operates (examples: Penguin Random House, Goodreads, Pearson). Develop an assessment paper on consumer behavior including: