September 6, 2022

Scenario You are the regional marketing director of a theme park in the southeastern United States that is part of a global brand. The chief marketing officer (CMO) of global operations has called upon you to help coordinate the marketing tasks related to

Scenario You are the regional marketing director of a theme park in the southeastern United States that is part of a global brand. The chief marketing […]
September 5, 2022

Overview This course will focus on four lenses, each with its own way of exploring the world based upon different assumptions and approaches. When we examine a specific technology that influenced a social, cultural, or global event through different lense

Overview This course will focus on four lenses, each with its own way of exploring the world based upon different assumptions and approaches. When we examine […]
September 5, 2022

Overview In Milestone One, you analyzed the brand implications of reopening the park, and you have delivered the analysis report in the form of a presentation. In your role as regional marketing director of one of the theme parks in the southeastern Unite

Overview In Milestone One, you analyzed the brand implications of reopening the park, and you have delivered the analysis report in the form of a presentation. […]
September 5, 2022

Overview Millennials (born between 1981 and 1996) and Generation Z (born between 1997 and 2015) are the two target audience groups that are important for businesses in the entertainment category. As a regional marketing director of the theme park, you

Overview Millennials (born between 1981 and 1996) and Generation Z (born between 1997 and 2015) are the two target audience groups that are important for businesses […]
September 5, 2022

Overview Marketing in the digital age is very dynamic; it is necessary to monitor multiple digital channels and platforms to engage with your target audience without missing any opportunity. Digital channels and platforms are measurable and allow for moni

Overview Marketing in the digital age is very dynamic; it is necessary to monitor multiple digital channels and platforms to engage with your target audience without […]
September 2, 2022

Overview A target audience is determined by understanding who your product or service appeals to and who is most likely to use those products or services. There are various forms of research that can assist in this determination, including Google Analytic

Overview A target audience is determined by understanding who your product or service appeals to and who is most likely to use those products or services. […]
August 18, 2022

Scenario You are a former Navy officer and fighter pilot who is now the controller of a division of TransGlobal Airlines, which utilizes a fleet of corporate jets for charter at several airports in the southeast part of the United States. Your division’s

Scenario You are a former Navy officer and fighter pilot who is now the controller of a division of TransGlobal Airlines, which utilizes a fleet of […]
July 31, 2022

Competencies In this project, you will demonstrate your mastery of the following competency: Evaluate creative and innovative organizational structures Recommend alternative innovations to solve an internal or market need Implement creative and innovativ

Competencies In this project, you will demonstrate your mastery of the following competency: Evaluate creative and innovative organizational structures Recommend alternative innovations to solve an internal […]
July 23, 2022

You are a regional marketing director of a theme park in the southeastern United States. The chief marketing officer (CMO) of global operations of the theme park group wants you to lead the marketing response to a recent safety incident that has affected

You are a regional marketing director of a theme park in the southeastern United States. The chief marketing officer (CMO) of global operations of the theme […]
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