Scenario You are the regional marketing director of a theme park in the southeastern United States that is part of a global brand. The chief marketing […]
Overview This course will focus on four lenses, each with its own way of exploring the world based upon different assumptions and approaches. When we examine […]
Overview In Milestone One, you analyzed the brand implications of reopening the park, and you have delivered the analysis report in the form of a presentation. […]
Overview Millennials (born between 1981 and 1996) and Generation Z (born between 1997 and 2015) are the two target audience groups that are important for businesses […]
Overview Marketing in the digital age is very dynamic; it is necessary to monitor multiple digital channels and platforms to engage with your target audience without […]
Overview A target audience is determined by understanding who your product or service appeals to and who is most likely to use those products or services. […]
Scenario You are a former Navy officer and fighter pilot who is now the controller of a division of TransGlobal Airlines, which utilizes a fleet of […]
Competencies In this project, you will demonstrate your mastery of the following competency: Evaluate creative and innovative organizational structures Recommend alternative innovations to solve an internal […]
You are a regional marketing director of a theme park in the southeastern United States. The chief marketing officer (CMO) of global operations of the theme […]