December 29, 2023

Pricing

 Pricing Strategies Assume you are the marketing manager for a local cable company. You have some direct competitors including AT&T U-verse and the Dish Network. Using […]
November 27, 2023

Answer the question

This week we explored transfer pricing issues and learned the use and mis-use of transfer pricing.  Use the Internet to research how large tech firms (Apple, […]
November 14, 2022

Pricing the “Line-Up”

 Identify a company that produces a product mix comprised of at least three different brands or models. A common example might be Apple cellphone line-up (comprised […]
November 3, 2022

Analyze the Influence of culture on pricing and consumer behavior. Analyze the role of technology in global pricing.

 Successful marketing requires marketing leaders to align geopolitical and cultural values. Leaders in a global environment need to understand the diverse ethical values and norms in […]
April 25, 2022

Social Media, selling, pricing and Marketing related question

Submit your written answers to the following questions by End of Day, Apr 27. Your submission should be 2-3 pages double spaced.  1. What was the most […]
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