Pricing Strategies Assume you are the marketing manager for a local cable company. You have some direct competitors including AT&T U-verse and the Dish Network. Using […]
This week we explored transfer pricing issues and learned the use and mis-use of transfer pricing. Use the Internet to research how large tech firms (Apple, […]
Identify a company that produces a product mix comprised of at least three different brands or models. A common example might be Apple cellphone line-up (comprised […]
Successful marketing requires marketing leaders to align geopolitical and cultural values. Leaders in a global environment need to understand the diverse ethical values and norms in […]
Submit your written answers to the following questions by End of Day, Apr 27. Your submission should be 2-3 pages double spaced. 1. What was the most […]