May 19, 2022

Google Ad Strategy

Please read This Case Study on Allbirds Google Ads Strategy. What optimizations would you make to bring down CAC for Allbirds based on the data provided? […]
April 9, 2022

Developing Personas and Mapping Digital Customer Journeys

The Assignment  Without an in-depth understanding of their target audience and behaviours, digital marketers risk wasting time and budget developing digital content, messages, and experiences that […]
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