Recall “Mini Case 4: Nike’s Core Competency: The Risky Business of Creating Heroes.” The case discusses the risks associated with using celebrity athletes in marketing. Discuss […]
Your textbook and the unit lesson discuss the two versions of purchasing power parity (PPP). They are absolute PPP and relative PPP. If a domestic government […]
You are the chief executive officer (CEO) of a start-up technology firm. The firm expects small profits but significant growth over the next few years. The […]
Today, you learned that your organization has a significant change initiative planned within the next 6 months. The chief executive officer (CEO) has asked you, the […]
Cumulative Investing Project This cumulative investing project will help you to understand the factors, decisions, and ethics that influence the performance of multinational corporations (MNCs) […]