Imagine you work for a breakfast cereal company that makes prepared products that are served cold. Your company wants to introduce a new hot breakfast cereal […]
Post 1: Select a publicly traded company, and describe its current distribution policy. Post 2: Describe the procedures the company followed when it made the last […]
Address the following questions: Can there be toxic leadership without toxic followership? Why or why not? Why is it important for followers to be authentic? […]
The leader of your organization just resigned because they were arrested. You are now in charge of guiding the organization through the process of picking a […]
Choose one public corporation in an industry with which you are familiar. (Note: you will use this same corporation in every assignment throughout the course) Use […]
Pick a company that uses social media as a marketing and branding tool. Review at least three social media accounts your company of choice uses and […]
n this first course assignment, you will create a description of your selected company and a SWOT matrix that includes trends, strategic positioning, distribution channels, and […]
Using the organization of choice to analyze its 5 building blocks based on the Business Canvas Model. Students must include Building Block ‘Value Proposition’ in the […]
Dear International Strategic Management Executives: . Please read the following Harvard Business Review Article: . Can you say what your strategy is?” by David J. Collis […]