On successful completion of this assignment, students should be able to:
The case will focus on issues related to the cultural aspect of international business. Sustainable business practices include CSR issues, foreign investment, and the benefits of regional integration for the countries within, and companies doing business in, that region. The case study analysis will be completed on an individual basis.
Please see the case details in Appendix A.
Read the case study and answer the questions that follow. Each answer must be based on facts from the case and all of the course materials. Each answer should be 1-2 pages long for a total submission length of 10 pages maximum (double spaced, 12 pt font), and must be prepared in APA style format.
The overall grading is out of 100. Below is a breakdown of the grade. Note that simply meeting expectations garners an average grade.
Activity/Competencies Demonstrated% of Final GradeContent/60a. Describes the importance of cultural understanding in market entry and development/15b. Analyzes Mexican culture using the Hofstede framework./10c. Describes four CSR issues and explains how these issues can impact the client’s successful entry into Mexico /10d. Explain each of the four means of incorporating risk into market entry strategies./10e. Discuss the benefits and drawbacks of regional integration especially relating to CUSMA./15Communication/25a. Uses language clearly and effectively. /10b. Information organized intelligently and holistically (i.e., not simply answers to questions)./10c. Proper introduction and conclusion to paper./5Attention to Detail /15a. APA Formatting (title, headings, and references)./10b. Spelling and grammar./5Total/100