Case study: ‘French Auctioneers’
Q1.
Investigate the auctioneers’ sector by performing an environmental analysis (focus on Political and Legal, Economic, Socio-cultural and finally, Technological factors) just before the reform (1999). Identify the opportunities and the threats.
Q2.
Q2.1 Do a Porter’s Five Forces analysis from a French auctioneers’ point of view before the reform in 1999. [25 marks]
Q2.2 Do a Porter’s Five Forces analysis from a French auctioneers’ point of view after the reform in 2006. [25 marks]
Q2.3 Critically reflect on the juxtaposition of the previous two analyses. What are the main conclusions that can be drawn?