Assignment Details
This week you’re going to be working on a customer journey map. This will help with understanding creative executions for the next week.
Note: You will be working in your team for this assignment.
Based on the company you have been working on this past semester, create a customer journey map for that product or service associated with your campaign.
What is a Customer Journey Experience Map?
Experience mapping is a strategic process of capturing and communicating complex customer interactions. The activity of mapping builds knowledge and consensus across your organization, and the map helps build seamless customer experiences. This exercise is to start getting your brain thinking in terms of strategic creativity.
– I will only do process, touchpoints, and experience.
– This is all on sushi maki