Please answer the discussion post below. Discussion post should be a minimum of 1-2 paragraphs. APA format.
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Week Two Discussion #2
Please read the Case entitled “Changing Times” on page 199 in the Fortenberry text. Next, post your answer to questions one and four in the textbook.
Please use references and content from both textbooks and other related articles to justify your responses. This question is worth 50 points.
- Based on your knowledge of this case and of the discipline of marketing, what errors of good marketing practice do you view Laura to have committed? How would you suggest that she rectify those errors and forge a path toward marketing excellence for Liberty Discount Drugs. Please justify your responses.
4.Assume that you are planning to open an independent retail pharmacy in your local market. Give the hypothetical establishment a name and select a particular location in the market where the store will be situated. Then, estimate the store’s trading area and analyze the population demographics in this area. Assuming that your store sought broad-based patronage from those in the trading area, design a newspaper advertisement promoting its grand opening that would broadly appeal to the populations surrounding the establishment. While a hand-drawn sketch will suffice, an advertisement designed using graphics software is preferred.
