Student Project Assignment (Only 3 to4 students in a group):
(15 Marks)
Develop an Integrated Communication Program using any two elements studied by you with any one of the following product/service/issue. Designing an ad copy (A3 Size Poster is Compulsory)
- Green Environment
You must be able to establish the following elements:
- Consumer profile (Target Audience )
- Company Name and A Jingle or Slogan
- Characters in conversation
- The Script
- Appeal
- Layout (A3 size) and copy
- Promotional Rates in the packages
- Location to purchase
Marks Distribution for Project
Covering and suitability of all parameters/features: 10 Marks
Creativity, Novelty, Originality and presentation: 5 Marks