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OTHM LEVEL 7 DIPLOMA IN TOURISM AND HOSPITALITY MANAGEMENT | ASSIGNMENT BRIEFS

ADVANCED RESEARCH METHODS

Unit Reference Number	D/616/2697
Unit Title	Advanced Research Methods
Unit Level	7
Number of Credits	20
Total Qualification Time (TQT)	200 Hours
Guided Learning Hours (GLH)	100 Hours
Mandatory / Optional	Mandatory
Sector Subject Area (SSA)	8.2 Travel and Tourism
Unit Grading Structure	Pass / Fail

Unit Aims

The aim of this unit is to develop learners’ research skills, examining and critiquing a range of research paradigms and techniques, together with their application to tourism and hospitality research. The unit will provide learners with the skills and knowledge required to identify and investigate problems and issues within tourism and hospitality and to apply appropriate research methods.

Learning Outcome –

The learner will:

Assessment Criterion –

The learner can:

1. Be able to critically evaluate research philosophies and

their application to tourism

and hospitality research.

1.1 Critically evaluate philosophical approaches to research in a tourism or hospitality management context.

1.2 Critically review research in the field of tourism and hospitality management from a range of research paradigms.

2. Understand the role and approaches to research in a tourism and hospitality

context.

2.1 Evaluate the role of research in the management and growth of tourism and hospitality

organisations.

2.2 Critically review the development of academic research in the area of tourism and hospitality management.

2.3 Critically assess methodological approaches to researching management problems in the tourism and hospitality industry.

3. Be able to plan research projects.

3.1 Apply a chosen research paradigm to the design of a research project.

3.2 Review appropriate methods for carrying out research into a tourism or hospitality management problem.

3.3 Develop a project plan to carry out research.

4. Be able to critically analyse a range of data to produce

research outputs.

4.1 Analyse data collected for research using an appropriate methodology.

4.2 Present qualitative or quantitative data for an academic audience.

4.3 Draw conclusions from data collected against the research parameters.

OTHM LEVEL 7 DIPLOMA IN TOURISM AND HOSPITALITY MANAGEMENT | ASSIGNMENT BRIEFS

Scenario

There is no scenario for this assignment. Instead, you must conduct independent research investigating an area of interest to you within a tourism and hospitality context. You could select any subject within the industry e.g. HR, marketing, sustainability, tourism planning, globalisation, etc.

Task 1 of 2 – Research Project Proposal and Plan

(AC 1.1, 1.2, 2.1, 2.2, 2.3, 3.1, 3.2 ,3.3, 4.1, 4.2, 4.3)

Instructions:

In this task, you will need to produce a research project proposal and plan in which you: • Critically evaluate philosophical approaches to research in a tourism or hospitality management context.

Critically evaluate the role of research in the management and growth of tourism and hospitality organisations.
Critically review the development of academic research in the area of tourism and hospitality management
Critically assess methodological approaches to researching management problems in the tourism and hospitality industry.
Explain the purpose of your research, its value and its contribution to the academic body.
Identify the aims and objectives of your research.
Critically review key literature and recent literature around the subject area • Explain and justify your research methods
Create a Gantt chart of how you plan on carrying out your research • Analyse data collected for your research using an appropriate methodology. • Present qualitative or quantitative data for an academic audience
Draw conclusions from data collected against the research parameters.

Delivery and Submission:

A completed research project proposal and plan document – 4000 words excluding TOC, diagrams and must include a literature review.

Although you may wish to follow your own structure, is it recommended that you structure your report as follows:

Table of Contents
Chapter 1: Background / Rationale
Chapter 2: Literature review
Chapter 3: Research Purpose and objectives
Chapter 3: Methodology
Chapter 4: Findings
Chapter 5: Discussion and Conclusion
Chapter 6: Recommendations
References
Appendices

Referencing:

Each section must reflect any supporting Harvard style citations.
A completed research proposal with an extended bibliography of at least twenty academic, journal and relevant sector sources to be included at the end of the work.

OTHM LEVEL 7 DIPLOMA IN TOURISM AND HOSPITALITY MANAGEMENT | ASSIGNMENT BRIEFS

Evidence to be submitted:

Research Project Proposal and Plan – 4000 words