Managers and their teams must continue to apply ingenuity to freshen work processes and innovation in order to energize marketing strategies. Review Case Study 3, “A. Monroe Lock and Security Systems,” attached.
As Ray Monroe has discovered in the case study, despite his best efforts, competitors remain one step ahead. Ray appears to be running out of time and ideas. After reviewing this week’s assigned reading, in about 250 words what are some possible ideas to help reinvigorate Ray and his team?