Weighting: 40%
Deadline: Wednesday 26th April – 11.45am
ILO(s) assessed:
1. Critically assess the development of social media industry and its impact upon the marketing environment.
2. Evaluate the challenges and opportunities of social media from an organizational, consumer, and brand perspective.
3. Analyze consumer and brand use of social media through evolving social communities and critique the development of appropriate and ethical content to ensure high levels of engagement.
Description of assignment :
Brands face not only opportunities within the social media landscape, but also ethical questions around how they conduct themselves. These lead brands have to consider how their social media reflect their brand values and ethics, sometimes this will also intersect with limits imposed by law.
Twitter has recently been through a number of high-profile changes and ethical issues – see posts below for a few of these
Some useful links
https://www.washingtonpost.com/outlook/2022/04/29/twitter-privacy-elon-musk-free-speech/
https://www.wired.com/story/twitter-photo-crop-algorithm-favors-white-faces-women/
https://cdn.cms-twdigitalassets.com/content/dam/blog-twitter/official/en_us/company/2021/rml/Algorithmic-Amplification-of-Politics-on-Twitter.pdf
https://news.sky.com/story/hate-speech-surged-on-twitter-after-elon-musks-takeover-new-research-shows-12760488
Required :
For your group brand write a blog post defending the decision to either remain on Twitter or to leave it. This should reference the sustainable aspects of your brand, the social media strategy you have previously submitted, and should include some academic reading on the issues you address
1500 words. Harvard referencing should be used
Please note – this is NOT an essay – it should be written as a blogpost (but submitted via a word document)
https://ethics.blog/category/ethical-leadership/
https://seths.blog/
https://www.andrewburnett.com/ https://davetrott.co.uk/
