Blog #4 Marketing to Asian American
Consumers
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3 unread replies.
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3 replies.
Topic: Analyze two campaigns marketing to Asian Americans, one that did it
correctly and one that missed the mark. In your POV, what could the company that
was not successful apply from the company that did it successfully? Different angle?
Media to use? Etc.
Your blog posts will be graded as follows:
• Thoughtfulness and research on the assigned topic. Make sure you are
researching the topic and writing eloquently otherwise full potential points will not be
given.
• Meeting the 500-word count minimum, otherwise you will be discounted the % of
points based on 500. Example, if your post is 350 words, that would be 350/500 =
70% or 14 points out of 20 potential points. I will start grading your post at 14 points.
• Relevance of individual blog post to assigned topic.
• Proper citation, original thinking and good writing.
• If you quote a source, make sure you include proper citation. Otherwise, it will be
considered plagiarism and blog will be awarded 0 points.
• Clear and eloquent articulation of concepts regarding assigned topic using the
following sections:
POINTS POSSIBLE: 20
O Topic being discussed and clear articulation of main issue: 10 points
O Your POV clearly articulated: 5 points
O Blog post style, grammar, and composition: 2 points
O Proper secondary research and references: 3 points
O Total point for individual blog: 20 points each
