Course Objectives:
- Develop a Marketing Plan
- Define the process for bringing a new product or service to market. (pick a new product or service)
Instructions: Please submit a one-page marketing plan describing your topic for your Marketing Plan. Remember your marketing plan for a brand of your choice.
This paper should discuss the brand you are writing the marketing plan for. Explain why they need a new plan, and discuss some preliminary marketing strategies.
Topic:
- Brand or company you are proposing for your topic
- Brief background
Rationale
- Why does this company need a new plan?
- Are you entering a new market?
- Are you proposing a new offering?
- Does their current plan need to be revamped?
- Include the rationale for the new plan.
Strategy
- Who is the intended market?
- Where will you access the necessary information for your final marketing plan?
Please submit the assignment in APA format, including supporting scholarly research.)