Decision Making

Task

This is an individual task
You need to develop a report. There are a set of questions to help guide you in the report.
Please read the information below. Act as if you were the director in the company in question. Use the tools that you have learnt about in class to explore the information and develop solutions.
The report should include a Contents page, Introduction, Mainbody (information gathering and analysis) and Conclusion with recommendations and a Bibliography.
Uploads your report in pdf format

Formalities:

Wordcount:1800 words
Cover, Table of Contents, References and Appendix are excluded of the total wordcount.
Font: Arial 12,5 pts.
Text alignment: Justified.
The in-text References and the Bibliography have to be in Harvard’s citation style.

The Project

You are the Marketing Director for a retail chain of bicycle sellers. You sell a range of commuter bikes and high-end road and mountain bikes for more serious cyclists. You also sponsor some professional road and mountain bikers who use and promote your products. There are 2 stores in Barcelona (Diagonal and Gran Via).

In the last year you have seen your sales decrease in Barcelona. Stores in other cities in Spain have increased in the last year.

Figure 1: BIKE SHOP SALES DATA FROM THE LAST FEW YEARS IN BARCELONA STORES

Information found from surveying 200 clients in Barcelona:.

Both stores have experienced staff who are disgruntled with the levels of work
There are lots of road works that have been going on near both stores
Crime rates have increased in terms of bike thefts in Barcelona over the last year
Bicycle sales generally are going up with commuters
Specialised bike equipment is going up generally (e.g. down-hill racers, fitness gadgets)
The local government are promoting green commuter policies.
90% of the clients who purchased from the shop, live and work in Barcelona
10% of the clients said they would prefer to purchase on-line for their cycling needs
A sample of 200 clients showed that 120 buy from the store in Diagonal; 100 buy from the store in Gran Via. We found out that 60 clients bought from both the stores in Diagonal AND Gran Via. How many clients shop in the store in Diagonal OR Gran Via?

Contents Guide

Solutions need to be developed for the bike shop. Establish criteria and evaluate which alternatives could be appropriate for moving the bike shop forward to help turn sales around? (35%)
Identify the forces for and against, and develop ideas to overcome the negative and promote the positives? (30%)
Develop ideas to help promote creativity in the team to help self-managed decision making? (20%)
Develop some solutions in terms of the probabilities found from the data received from 200 clients? (15%)

It assesses the following learning outcomes:

Outcome 1: to have an in-depth knowledge and understanding of effective decision-making processes within a business context marked by uncertainty risk danger opportunity and growth.
Outcome 2: Identify and apply interpretive and analytical methods for effective analysis and decision making
.Outcome 3: Apply the framework of effective decision-making within a business context and of risk management.

Rubrics

	Exceptional 90-100	Good 80-89	Fair 70-79	Marginal fail 60-69
Knowledge & Understanding (20%)	You demonstrate excellent understanding of key concepts around decision making and risk management and you use vocabulary in an appropriate and coherent manner.	You demonstrate good understanding of the task and mentions relevant concepts around decision making and risk management. You use and demonstrates good use of the relevant vocabulary.	You understand the task and provides minimum theory around decision making and risk management with some use of relevant vocabulary.	You understand the task and attempts to answer the question, but you do not mention key concepts around decision making and risk management and you use minimum amount of relevant vocabulary.
Application and analytical thinking (30%)	You apply to the assignment fully relevant knowledge from the topics of decision making and risk management and you recognizes all the decision analysis issues of the company in question.	You apply mostly relevant knowledge of decisionmaking and riskmanagement to the assignment and identify mostly relevant decision analysis issues of the organization.	You apply some relevant knowledge from the topics of decision-making and risk-management to the company. There are some misunderstandings evident. You somewhat recognize the relevant decision analysis issues of the company.	You apply little relevant knowledge from decisionmaking and risk-management the company. Misunderstands are evident. You do not recognize the key decision analysis issues of the firm and misinterpret or miss some key pieces of information.
Critical thinking (30%)	You critically assess in excellent ways the areas of decision-making and riskmanagement, drawing outstanding conclusion from your evaluations.	You critically assess in good ways decision-making and risk-management, drawing conclusions with very few missing pieces of information.	You provide some insights in terms of decision-making and risk-management, but information taken at facevalue and no depth in the analysis. Some misinterpretations and several pieces of information not addressed. References may not be relevant or missing.	You make little or no attempt at critical thinking and insights do not provide appropriate information and data from the company. Several incoherencies.
Communication (20%)	You communicate your ideas extremely clearly and concisely, respecting word count, grammar and spellcheck. You use references (Harvard)	You communicate your ideas clearly and concisely, respecting word count, grammar and spellcheck. Some minor issues with English and references but	You communicate your ideas with some clarity and concision. Some issues with structure and/or wordcount. Some misspelling errors may be	You communicate your ideas in a somewhat unclear and unconcise way. You do not reach or does exceed wordcount excessively and misspelling errors are

correctly. You visualize data extremely well.

largely coherent. Somewhat good at applying visualisations to your information.

evident and affect slightly the reading. Poor visualisation of data. Some issues with references

evident. Harvard not used correctly. Some issues with structure and coherence. No visualisations of data.