The reading material this week covers the context of how artificial intelligence (AI) and machine learning (ML) influence the capabilities of big data analytics. Address the following in your discussion:
Identify and discuss two advantages of machine learning and AI in big data analytics.
How has the use of AI and ML impacted businesses such as Amazon, Walmart, or the travel industry?
Chaudhary, K., & Alam, M. (2022). Big data analytics applications in business and marketing.