GRADING RUBRIC – MKT 5125
CASE ANALYSES – PACADI APPROACH
Evaluative
Criteria (Possible Points)
Inadequate
Developing
Proficient
Very Good
Exemplary
Scores
Problem (5) Alternatives (5)
Criteria (10)
20 Does not provide an analysis of
P-A-C (0) Provides a limited analysis of
P-A-C (14)
Provides a basic analysis of
P-A-C
(16) Provides a comprehensive analysis of
P-A-C (18)
Provides a well written, comprehensive and insightful analysis of
P-A-C (20)
Analysis (15) Decision (5)
20 Does not provide a strategic analysis (0) Provides a limited strategic analysis (14) Provides a basic strategic analysis (16) Provides a comprehensive strategic analysis based on relevant data (18) Provides a well written, comprehensive, data-based, and insightful strategic analysis (20)
Implementation
10 Does not provide an implementation plan (0) Provides a limited implementation plan (7) Provides an implementation plan (8.25) Provides a thoughtful and reasonable implementation plan (9) Provides a well written, in-depth, and strategically sound implementation plan (10)
Total
(50 points max.)