Argument and Persuasion is a somewhat more challenging rhetorical mode to employ (than description or cause and effect) because it has to function successfully on three levels simultaneously. These are called the three “Levels of Appeal.” The levels are:

Argument and Persuasion is a somewhat more challenging rhetorical mode to employ (than description or cause and effect) because it has to function successfully on three levels simultaneously. These are called the three “Levels of Appeal.” The levels are: