Marketing Plan: Product or Service


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(Marketing Plan: Product or Service)

 

The product or service must be identified this week as it will serve as the basis for the Weeks 3, 5, and 8 Summative Assessments.

The completed integrated marketing plan will include the following:

  • Executive summary
  • Research
  • Target markets
  • Product strategy
  • Pricing strategy
  • Communication and promotional strategy
  • Sales strategy
  • Distribution strategy
  • Sales forecast
  • Conclusion
  • Appendix