Focus groups can provide rich, thick descriptions of experiences, attitudes, and opinions shared by a group of individuals who have in common a shared experience about the phenomena you are studying.
Review the resources in the course and online about the challenges, advantages, and disadvantages of using focus groups as part your research methods. Consider if, for your topic, whether a focus group would be a good choice for data collection.
For this Discussion, you will explore the differences between individual interviewing and focus groups.
To prepare for this Discussion:
Review the Learning Resources related to coding, data analysis, and focus groups.
Review the focus group media program found in the Learning Resources and consider how you might use a focus group in collecting data for the topic of your research.