BUS 100 – WEEK 6, 7 & 8 DISCUSSION QUESTONS


  **** WEEK 6 DISCUSSION QUESTION *****

In the discussion thread, comment on whether or not you think celebrity endorsements are an effective marketing tool and why.

*****  WEEK 7 DISCUSSION QUESTION *******

 Think about your last trip to your favorite store.  Recall something that caught your eye—the front entrance from the street, a display rack inside, a sign on the wall, etc. Provide a summary of the following:

  1. What products are offered by the store you previously visited and why do you like shopping there?
  2. What decisions did the store make regarding one or more of the 4 P’s of marketing (product, place, promotion, or price)?
  3. How do the 4 P’s work together to keep you coming back again and again?

****** WEEK 8 DISCUSSION QUESTION ***** 

 Find an article discussing the key characteristics of a successful manager. Post a link to the article in the discussion thread and provide a summary of the following:

  1. What is the role and background of the author of the article?
  2. What are the key characteristics of a successful manager detailed in the article?
  3. What are your thoughts on these characteristics?