Organizational creativity and innovation have proven to be challenging concepts to measure. There is not a particular output that indicates organizational levels of innovation. To flourish, innovation and creativity must be fostered within the organization. They must be established as cultural values in order for the organization to see the benefits.
Write a paper evaluating business metrics for innovation. Although business metrics generally measure symptoms or outputs of an organization’s culture, we can find correlations between some business metrics and the quality of an organization’s innovation culture. Review the table shown below and answer the following questions.
MetricINAGG, Inc.AMMB, Inc.Number of active products126Research and development (R&D) budget$10M$14MR&D headcount5233% of sales from products introduced in the past four years15%35%Number of new products launched in the past four years73Employee time dedicated to experimenting with new productsNot tracked10%Number of patents in the last four years723
Note: Both companies are in the same industry and make similar products. They have the same number of total employees, revenue, and length of time in business.
Submit a two-page Word document with double spacing, 12-point Times New Roman font, and one-inch margins. You are not required to use sources; however, if you choose to use sources, they should be cited in APA format. Consult the Shapiro Library APA Style Guide for more information on citations.