Discussion 1.
What are the various stages in the creative process for developing advertising messages? Discuss ow an advertising agency developing an ad campaign for a consumer product or service might go through the creative process and what would be done at the various stages.
2
Identify and describe three local companies that you believe exhibit high quality in either their products or services. On what are your criteria for assigning high quality based? Next, further research one of the companies that you have picked. How do they measure quality? What kinds of quality control or assurance processes are in place? How has their quality improved over time?
3
Describe in detail three recent situations in which you were directly affected by poor product or service quality. How did the companies handle your concerns and how did their response affect your view of the company and subsequent use of the product/service(s)?
150 words each discussion
